Myths And Reality Of Crime Essay

In this paper, I will be providing a prediction of how strangers will describe a criminal and whether those descriptions would be likely to focus on street criminals, corporate, white-collar, or state crime. An insight of how society defines crimes and how decides what to define as a crime will also be provided. A statement about a particular crime will be presented and used in order to illustrate how we as a society know that it is an accurate statement. At last, an example of a widely held myth or misconception about crime and society will be provided explaining how society determines that it is a myth and why is so difficult to abandon that myth. It is clear that as a society we have the misconception that a criminal is a person that comes from a very poor area, lack of resources, and does not have an education. As a society we tend to focus on street criminals rather than other types of crimes that we barely hear about because they are not presented or shown on the news as much as street crimes are. I am sure that if I would have to ask or interview one hundred strangers to describe a criminal, many of them would say that a criminal is a person that breaks or does not want to follow the law. A person that steals because that is the only way they can provide for their families, a person that has mental issues that affect his/her stability to be able to have a normal life without breaking the law, can be also described as a criminal. I would say society has described crime as one of the most serious problem that our community faces due to the different behaviors people have adapted that violate values and norms. As society would say crime is a system that is put in place in order to protect the human rights of others; crime is an act of breaking and violating the law, or a behavior that offends or harm a  community or the ones around it. As the Former President Richard Nixon said in several occasions â€Å"crime is our number-one enemy and we must declare war against it† (Zastrow, 2010) but it can never be that way because we never know when we are going to be involved in some type of crime just like president Nixon was, when he faced criminal charges in connection with the Watergate affair. There are many different types of crimes that had helped society create and understand the definition of it but I think, society tends to â€Å"think that crime is a well-defined phenomenon and to have stereotyped v iews about who criminals are† (Zastrow, 2010). Most of the times, we believe that criminals are only those who are not able to have a decent job, those who does not have an education, those with lack of resources that in order to provide for their families the only way to do it is by committing a crime, and many times we tend to stereotype that generally only people of a certain race and color are the ones that commit crimes, when actually, â€Å"criminal offenses and the characteristics of lawbreakers are almost as varied as noncriminal offenses and law abiders† (Zastrow, 2010). As an example of a particular crime we have â€Å"theft† which refers to â€Å"illegally taking someone’s property without the person’s consent† (Zastrow, 2010). As a society we know this is an accurate statement because as many of us were growing up, our parents always taught us to not to take or touch things that do not belong to us otherwise we would go to jail or we will have consequences since we were committing a crime because we were violating someone else’s property and space. But as we all know this type of offense is not only about taking some else’s property, these types of offenses â€Å"range from pickpocketing and burglary to sophisticated multimillion-dollar swindles (Zastrow, 2010). Misconceptions about crime make society believe certain things that are not true most of the times. And knowing that is not true, we tend to hold this myth and misconception because that is what we heard as were growing up and learning about different types of crimes. As an example of a misconception or myth that we usually believe is true is that, â€Å"Most sexual assaults are committed by strangers† (CSOM, 2012), why do we believe this? Because we would never relate or think that our families or friends would commit a crime such as sexual assault to one of our loved ones. But the truth is that  Ã¢â‚¬Å"most sexual assaults are committed by someone known to the victim or the victim’s family, regardless of whether the victim is a child or an adult† (CSOM, 2012). According to the Center for Sex Offender Management, statistics indicate that the majority of women who have been raped know their assailant. The CSOM also states that relatives, friends, baby-sitters, persons in positions of authority over the child, or persons who supervise children are more likely than strangers to commit sexual assault. It is clear that myths like this one, makes us believe that only strangers have the power to hurt us and our families when the truth is that many times we have the enemy living under the same roof. It is sad but true, nowadays as parents and adults we have to very cautions and aware of the people around us because we never know when someone is going to harm our family and loved ones. I believe this is a myth that is very difficult to abandon because as I have stated before we do not believe that our family or friends, the people we trust are going to hurt us. We have always learned to be aware and be careful of strangers because they are dangerous person that only want to harm us and that is what teach our children too. I think we have to educate ourselves a little more in order to be able to abandon this myth and be able to teach our children the importance of speaking up when someone is trying to touch or hurt them even when is someone we know. In conclusion, as we know crime is one of the most serious problems that we face as a nation and the misconception we have as a society makes us believe that only certain type of people are the ones that commit crimes. When reality is that there are different types of crimes such as organized crimes, gambling, drug trafficking, loan sharking, white-collar crime, computer crime, hare crime, and many more. The misconceptions we have about crime create myths which makes it hard for other to believe that there are many other types of crimes and that anyone is capable of committing a crime or violate laws. References: Center for Sex Offender Management. (CSOM). (2012). Myths and Facts About Sex Offenders. Retrieved from: http://www.csom.org/pubs/mythsfacts.html Collica, K., & Furst, G. (2012). Crime and Society. San Diego, CA: Bridgeport Education, Inc. Short Cuts TV (Producer). (2010). Crimes of the Powerful [Video]. In Crime and Deviance: A Sociological Inquiry. Retrieved from http://digital.films.com/OnDemandEmbed.aspx? Zastrow, Charles. (2010). Introduction to Social Work and Social Welfare. Empowering People. Tenth Edition.

Business Mgt Essay

Part I. Assume you have taken over responsibility to play the lead Information Technology (IT) management role in Magnum Enterprises. Your boss, Rachel Heigl, is Magnum’s CIO. The IT management group is comprised of six people who you will be supervising. Ms. Heigl is an enlightened manager, and she believes that if you are to carry out your responsibilities effectively, you need to work with her in defining your IT management role. As a first step, she invites you to write a short statement where you describe what you see to be your role as head of the IT management effort at Magnum. Proper IT Management requires researching and discerning information technology as a company resource guiding both operational and crucial company capabilities. Using information technology to maximize satisfaction of the customer alongside productivity and profitability will ensure that our competiveness with other business stays at a maximum. In turn IT can make business processes more effective and efficient to provide said resources to customers. The lead IT shall ensure performance of the company through managing technology while encompassing priorities of the business into the role. Striving to be a partner with great initiative this business will discover its leader will have accomplished and achieved what they desired. My first role of business would be to establish the parameters and to understand the IT knowledge areas. These are made up of development processes; management challenges information technologies, business applications and foundation concepts. Concepts of the foundation are making sure the role of information systems paired with business and technical concepts are a familiarity with the end user. Familiarity of concepts in entry level information systems bind with a competitive strategy can lead to an overwhelming strategic advantage. Educating Magnum’s team upon the significance of information technology with the three roles that the business world performs in order to combine business management, software, and hardware capabilities. At the Management level, decision making would lead to significant improvements for IT utilization. Business operations see information systems as a huge support to review and collect data from financial operations, managing manufacturing processes that are very sophisticated, tracking company inventory, and productivity. The use of metrics paired with identifying trends to assist the company in making informed decisions faster to provide information about our competitors. IT  is used quite often to provide a strategic support advantage for the company. Automated inventory and ordering systems an assist with the savings costs. With this information we would need to review our mission statement that identifies the company’s functions, provides oversight on the overall goal, a sense of direction, and guides decision making. Investigating and development towards understanding how we generate money and ensuring a customer base for our company. Envisioning the business plan, mission, with current IT structure and the ability to communicate with senior leadership will guide me with necessary tools to assist the Chief Information Officer (CIO). To ensure a strategic IT plan is created in which will be shared and implemented with my team. Planning to have Magnum’s team familiar with data resource management capabilities, hardware, networks, telecommunications, and software within the company is the second area of information systems known as information technologies. In today’s society PDA’s (personal digital assistants; IE. Blackberry’s ETC.) Personal computers and network servers are integral computer hardware and are crucial in our business environment. Being extremely knowledgeable is vital to our team troubleshooting and resolving hardware issues instead of having to call anot her company for maintenance. We have the ability to break down our company’s software into two categories, application software and system software. Both types normally off the consumer shelf as commercial software instead of having an employee on the team write the software codes for these programs. I plan to ensure my teams are extremely familiar with all software programs and have a firm foundation when troubleshooting and resolving technical issues. Additionally, if not already formed, I will institute a configuration control board and implement test scenarios to ensure future hardware and software being purchased will not have compatibility issues. Also a part of information technologies is data resource management. This is essential in sustaining and maintaining our company. We will require a database management system of good quality that is capable of data consolidating into a database in turn can be accessed my several program applications. Within the past fifteen to twenty years networks and telecommunications software have played a vital role. To ensure the expansion and growth for Magnum Enterprises, we will need out network to be consistent, reliable, monetary sufficient. I would prepare the team to  either install or review and change as needed our network management system that assists with traffic management, capacity planning, network monitoring, and security in essence that our system will grow and change with modern day business culture and practices as the company expands. In order to have the most dependable and proven with the cost of it a ring network should be put into place. The next area, development processes, deals with designing, planning, identifying ideas, and implementing information systems to meet potential business opportunities. It is critical that we ensure our business management capabilities alongside our hardware and software are integrated successfully within our company. Basis within t he development process and depending upon the circumstance, there are a couple of processes we want our team to employ as resolving problems com along with our business systems. Those processes are considered or known as the prototyping approach and he systems development life-cycle. The synopsis of prototyping involves quickly developing or constructing test modules of a desired system in which we will engage when we cannot determine or classify the end user requirements. These systems would be used to assist our personnel with the capabilities to design or create an information system that will be intuitive and easy to navigate for consumers. Prototyping involves four steps with the first being investigation and analysis step. This step, requirements grouped and defined. Second, is the analysis and design step in which a model is developed and constructed to meet consumer business requirements. Next, in the design and implementation, this finalizes the model that was tested and begins the initial installation. The last step to this four step process is implementation and maintenance, which would consist of the business system being accepted, used, and maintained. Prototyping advantages are: decrease in the development time, development costs and requires user i nvolvement. This generates higher satisfaction results. I plan to employ this type of approach to small initiatives. The next area is business application for information systems. This will consist of being familiar with commerce and business applications for our employees and which are used within the company to make strategic leadership and management decisions. A few of the most used business applications within a majority of companies are accounting, human resource management, enterprise resource planning, supply chain management, customer relationship management, financial management,  and supply chain management. An Architectural picture of or IT business applications will ensure that I will have familiarity with all applications that we use. This approach will identify the current interrelationships, interfaces with customer, employees, business applications, and stake holders. We will then need to review the chart and see if there are any potential process improvements that we can make to integrate those systems cross functionally and keep operational costs to a minimum. The systems devel opment lifecycle employs the systems approach to create IT solutions. This lifecycle is often utilized for large applications and it is composed of five processes that I expect my team to know and become familiar when employing the systems development lifecycle: systems investigation, systems analysis, systems design, systems implementation and systems maintenance. The first process, systems investigation, involves project brainstorming, planning and performing a feasibility study. During the brainstorming and planning initiative, a project management implementation plan is created identifying the detailed steps that will be accomplished during the creation and development of the system. The feasibility study is critically important as this outlines all requirements for the system. It also explores four major areas, organizational, economic, technical, and operational feasibility, which determines if it’s worthwhile to invest in potential business ventures. In reviewing the organization’s feasibility, we need to determine if the system is in line with and supports our company’s strategic objectives. The economic feasibility identifies and evaluates the project’s tangible and intangible cost and benefits. Technical feasibility is assessed by confirming if the necessary hardware and software will be available or can be developed and tested before implementation. Operational feasibility is determined by the motivation, desire, willingness, and competence of the stakeholders (management, employees, customers and suppliers) to use and operate the proposed system. Systems Analysis consists of consolidating requirements and includes a detailed breakdown of the business needs and requirements of the organization. This starts with an organizational analysis from one of the business end users. This individual must be keenly aware of the organizational management structure, business requirements, and current IT systems operati ons and its proposed relationship with the newly created system. Some of the outputs generated from the systems analysis  include system flowcharts, data flow diagrams, and connectivity diagrams which aid in the development of the analysis report The next process, systems design, focuses on the design, process diagrams, business rules, and developing specifications for the hardware, software, data resources that will meet the proposed requirements for new business system. The three major outputs produced from the systems design phase are user data, interface, and process design. The fourth process of the systems development lifecycle is system implementation. This encompasses either acquiring the hardware or software or developing it from company resources and then testing the products in a test environment to see how well they operate and integrate with your existing IT architecture. If testing goes well, an implementation plan including training end users and developing system documentation will be accomplished prior to incorporating and execu ting this system within our IT architecture. The final process, systems maintenance consists of consistently monitoring and evaluating the newly implemented system. This also includes correcting errors and discrepancies not identified during the testing phase and continuously making system improvements, advancements and upgrades. The final area of information systems is management challenges. There are numerous challenges that our IT team may be faced with at Magnum Enterprises. One challenge is addressing our security concerns which involve several areas. For instance, our IT team needs be constantly vigilant and on the alert for potential competitors trying to or actually hacking into our systems to steal or damage our data. Additionally, we may also be challenged with setting up restrictions and locking down the network for personnel to only use the network and its software applications for official business. Ensuring that our software is controlled and that employees are not illegally making copies of software for personal use is another area of concern. Preventing virus attacks to our network and installing anti-virus software to diagnose and remove computer viruses is of utmost concern. Failure to maintain a secure network can potentially halt our business from being productive and resulting in thousands of dollars in lost revenue. Additional challenges the IT team may be faced with may involve expanding our infrastructure and network to address our growing business. Ensuring our network provides our employees accessibility to the data they need, wherever they require it, regardless of their location will test our innovativeness.  The company may not have a backup plan to allow it to operate effectively and efficiently in the event of a forced relocation. If that is the case, I will recommend to our management staff that we establish a continuity of operations plan enabling us to relocate with minimum impact to our business operations like a hot site for temporary functionality. In the dynamic world of IT we will always be faced with challenges, however, utilizing IT and being on the leading edge of new IT systems provides our business with many benefits and makes our organization more effective and efficient. For example, IT can be used to improve and promote new business processes such as creating an automated inventory system which will save money in additional labor costs. Another use of IT in making it more efficient and effective is that using certain software programs enables us to identify and target our top customers in terms of profitability to our business. In summary, IT enables our company to successfully plan, integrate, manage, and carry out strategies which lead to profit. Part II. Six months after you take over the lead IT management role at Magnum, the CIO, Ms. Rachel Heigl, is pleased with your work. She has just attended a meeting of Magnum’s executive committee (the committee comprised of the most senior managers of Magnum), where the CEO and Vice President of marketing have indicated that Magnum’s mediocre e-business capabilities must be strengthened. As CIO, Ms. Heigl is given primary responsibility in improving Magnum’s e-business performance. She in turn puts you in charge of a small task force comprised of representatives from the marketing, operations, finance, and legal departments. In order to advance and improve Magnum’s e-business performance operations, it’s vital I establish a cohesive team with representatives from the marketing, operations, finance, and legal departments. Their input and perspective is necessary and essential in developing a way ahead and strategic plan for the future of our e-busin ess department. Developing success with our e-business begins with marketing the company. Marketing is concerned with developing and creating an innovative plan so that the product or service can be promoted and sold. Promoting our products and services are key and critical in attracting new customers as well as maintaining our current customer base. It is important that I develop an understanding of the marketing role and how it can benefit  by using Information Technology systems. Marketing information systems support well established and e-commerce processes that sustain major elements within the marketing function and is described as a continuing and interacting structure of people, equipment and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control. The major components of marketing information systems include interactive marketing, sales force automation, customer relationship management, sales management, product management, targeted marketing, and market research. Two of the seven components I will be discussing are interactive marketing and customer relationship management. In our environment today, marketing information systems aid marketing personnel in a variety of tasks associated with branding products and customer service initiatives. For instance, interactive marketing is largely dependent on utilizing the internet, which permits the business and its customers and potential customers to become partners in developing, socializing, acquiring and advancing products and services. With the IT department enabling this type of communication, the company benefits from generating new ideas for other products and services as well as establishing strong customer loyalty. Another area within the marketing information systems is C ustomer Relationship Management (CRM). This incorporates and automates many customer service processes. It consists of utilizing an IT framework to construct, automate, and integrate marketing processes with the company’s business operations. CRM is usually comprised of a software suite that allows a business to provide efficient, effective and reliable service to its customers. Additionally, CRM permits a company to identify and target their most important customers as well as facilitate real-time customization of products and services based on the customer’s wants and desires. Understanding the marketing department’s views and concerns enables the IT department to implement and install an IT infrastructure that will be capable of supporting various information technologies. Some of the benefits that can be obtained from the marketing department are: an opportunity to increase sales and revenue, a chance to touch new market areas, 24/7 accessibility for the customer, and more flexibility and convenie nce for the customers. The production and operations function is supported by  manufacturing information systems. Manufacturing information systems are designed to be used specifically in an operations and production environment. Different types of manufacturing information systems consist of computer integrated manufacturing (CIM), process control, machine control and robotics. CIM involves using computers to control the total manufacturing process, from design to distribution, to produce produces products of the highest caliber. Process control involves utilizing computers to oversee and control continuing physical processes. Machine control consists of using a computer based system to direct the actions of a machine. Robotics involves designing, constructing, and building machines that have the intelligence of a computer and human like physical capabilities. It’s key I understand how the operations representative depends on these information systems to operate effectively as well as their expec tations for these systems. Working together as a team will enable the IT and operations department to develop better ideas to increase the manufacturing and production process. Developing an understanding of all the accounting and financial based systems within our business and discussing these systems with the finance representative enables our IT and finance departments to plan effectively when troubleshooting and performing upgrades. These systems include but are not limited to order processing, inventory control, accounts receivable, accounts payable, payroll, general ledger, cash management, investment management, capital budgeting and financial planning. The success of these systems is integrally connected with its information technology and services. For example, the order processing system â€Å"captures and processes customer orders and produces data needed for sales analysis and inventory control and the accounts payable system keeps track of data concerning purchases from and payments to suppliers. Communicating with the finance representative is essential in setting up or modifying these systems to meet the needs of our business. Any interrupti on or degradation in service can lead to severe damage to the business and financial services that Magnum Enterprises relies on to function and operate. As with any business, competitors are always looking for an advantage to get them ahead in their particular discipline or industry. Unfortunately, being extremely aggressive and ambitious can sometimes cloud your decision making capabilities to the point that you may  be committing breaking privacy laws and monitoring and copyright violations. As the IT lead manager for Magnum Enterprises, I’m charged with ensuring our network infrastructure and IT systems are operating proficiently. However, when it comes to addressing privacy issues from an IT perspective, opinions and viewpoints from a legal expert are necessary. In regards to privacy, several websites accumulate usernames and passwords and personal information such as home addresses and phone numbers without authorization from users. Applying internet monitoring technology within the workplace raises concerns about where the boundaries lie between personal use and public resource use. Copyright concerns and violations has become an issue with the development of the Internet and upgrades to technology. Discussing these concerns with a legal expert and implementing and adhering to strict guidelines will help prevent our company from committing these violations. In addition to the goals of strengthening the capabilities of the e-business, attention must be paid to some key technical challenges. Overseeing secure information throughout our business is extremely difficult to implement and maintain successfully. Key technical issues that may be encountered when re-engineering our e-business include privacy and confidentiality, authenticity, data integrity, access control, availability and infrastructure. Privacy and confidentiality involves businesses protecting and securing personal information while being stored or t ransmitted through email. This can be accomplished by utilizing encryption devices or firewalls. Authentication is used to confirm an individual’s identity and during e-business transactions, the purchaser and buyer wants assurance that proper identity is established. A secure way to assist with confirming identity to both individuals is to utilize a virtual private network. Data integrity means the data is correct and has not been altered while being stored or transmitted. The use of firewalls assists in preventing unauthorized users and safeguarding data. Another way to ensure data integrity is through the use of antivirus software which also aids in keeping your data free from viruses. Access control exists when you’re authorizing certain individual’s permission to restricted systems or data. Several measures that can help with access control include firewalls, access privileges, passwords, digital certificates and virtual private networks. Availability is an issue when customers and employers need information  without any disruptions. Uninterrupted Power Supply (UPS) systems, data backups and the use of anti-virus software assist with ensuring data is always available. Our e-business infrastructure constantly needs to be monitored to ensure its meeting the needs of our business. An infrastructure that is unable to consistently support the network traffic load can potentially cost our company thousands of dollars in lost sales. If the network is continually slow, increasing the speed of the network backbone will assist in providing faster and reliable support for our customers. In addition to increasing the speed of the network backbone, implementing cross-functional enterprise systems will assist in improving critical business processes throughout Magnum enterprises. A final technical challenge is ensuring all of our systems are compatible and can operate on several different hardware platforms. By having this capabi lity, our operating costs from a technical refresh perspective will decrease. While strengthening capabilities and addressing technical issues, there are management challenges within the e-business that must be addressed. As discussed earlier, our team must be vigilant in addressing security challenges such as hacking into our systems, software theft, and protecting our software applications. In addition to security issues, there are ethical concerns that must be addressed. Privacy has always been a serious and contentious issue amongst employers and employees. For instance, computer monitoring is considered by many personnel to be an infringement on the employee’s privacy and shouldn’t be allowed. However, employers argue that since the computer is a company owned resource, they should be allowed to monitor the work of their employer. In reality, many employers are concerned as to whether or not the employee is actually working and producing or just goofing off and surfing the internet. Utilizing IT equipment at work has been mentioned to cause a variety of health issues which management must address. For example, if your job consists of being in front of a computer all day, some of the health problems you may experience damage to the neck and arm muscles, eye strain, carpal tunnel syndrome, job stress, poor posture and poor circulation. Resolutions to some of these health concerns can be through the science of ergonomics. The objective of ergonomics is to devise and create safe health work conditions with the goal of decreasing health issues and increasing employee morale and work productivity. If  Magnum Enterprises has customers internationally, they also may be faced with political, geo-economic and cultural challenges. From a political concern, there are countries that have restrictions regulating or denying the transfer of data across their borders which can potentially result in customers or businesses from having to pay import or export fees. Geo-economic concerns involve issues such as identifying and locating personnel with IT skills to work at remote sites and communicating with personnel across all 24 time zones. Cultural challenges â€Å"include differences in languages, cultural interests, religions, customs, social attitudes, and political philosophies†. For example, if Magnum Enterprises was conducting a business transaction via a Video Teleconference it would be disrespectful to look them in the eye when introducing yourself. Before meeting an international customer, it would prudent to review their customs and courtesies to ensure a smooth business relationship. Improving Magnum’s e-business performance faces several challenges. Consulting with key department personnel from operations, marketing, finance and legal as well as addressing technical and management obstacles will assist me in charting a plan to put our e-business on the right track towards success.

Important Countries in Ancient History

Personal Narrative My Perfect Life - 989 Words

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Sociology Of Sports And Society - 1081 Words

Table of Contents Introduction 2 Sociology in Sport 2 Access and Equity 2 Access 2 Equity 2 Figueroa Framework 3 Access Equity in Australia 3 Figueroa Framework â€Å"Interpersonal† 3 â€Å"Interpersonal† Impact on decisions this paragraph should flow directly on from the previous paragraph 5 Barriers 5 Introduction Sociology in Sport Sociology of sports, also referred to as sports sociology, is the study of the relationship between sports and society. It examines how culture and values influence sports, how sports influences culture and values, and the relationship between sports and media, politics, economics, religion, race, gender, youth, etc. (Crossman, 2015). It also looks at the relationship between sports and social inequality and social mobility (Crossman, 2015). Access and Equity Access The process by which efforts are made to ensure that everyone, regardless of their background, experiences and circumstances, can gain access to services and facilities that they need to achieve their own potential in life (Casebourne Britton, 2002) Equity Equity is about fairness in sport, equality of access, recognizing inequalities and taking steps to address them. It is about changing the culture and structures of sport to ensure that it becomes equally accessible to all members of society, whatever their age, ability, gender, race, ethnicity, sexuality or social or economic status (England, 2010). Figueroa Framework Professor Peter Figueroa developed a tool toShow MoreRelatedSports And Society : Annual Review Of Sociology880 Words   |  4 PagesIn the Journal â€Å"Sport and Society: Annual Review of Sociology† written by Robert E. Washington and David Karen they talk about gender and sports in one section of their Journal. 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Social Media Marketing for Information- MyAssignmenthelp.com

Question: Why is Facebook appealing to companies? Answer: With the advent of technology, it has become easier for companies to advertise their products before a larger customer base. An organization, especially if it is a startup, can reach out to as many as 1 billion people, target exactly the demographic population as the company wishes, as well as establish direct communication with the consumers. The major reason why most of the companies prefer to open up a Facebook page is that is the only social media tool that helps in driving maximum possible traffic to the companys website (Ashley Tuten, 2015). The organizations nowadays, start up their Facebook page, in order to gain greater recognition among the masses. Facebook allows the companies increase their website traffic by offering large and clickable images and posts of the companies in the newsfeed of the Facebook users. Accordingly, on clicking the pictures, the users completely unaware of the existence of the company, will be directed to the website or Facebook page of the specifi c company. While there are multiple social media tools that can help a company offer basic information to the consumers about its products and services, Facebook is the most comprehensive solution for a company willing to publicize its products or services. Just like Instagram, Facebook can share interesting pictures and posts directly related to its business, or like Twitter, it can communicate with the existent and the potential consumers through comments on these posts. Again, Facebook also offers the companies the video sharing option like YouTube, to keep the consumers updated regarding the recent happenings and events within the organization (Tuten Solomon, 2014). As Facebook allows a company continually shares its pictures and posts with the Facebook users, it helps a company gain swift recognition, by raising brand awareness among the people. The number of likes on a social media page can also largely influence the buying behavior of the consumers. In case a consumer hears the names of two different companies selling similar products, he may think of conducting a social media research on which brand is more popular. The company that has got the maximum number of likes on its Facebook page will attract the consumer attention, as it would be believed to be the more reliable brand of the two. Again, the most important factor that attracts the maximum number of business owners to start up their Facebook page is the targeted advertising system facilitated by Facebook. Since the targeted advertising feature is available on Facebook, the user of a Facebook business page can pay to find out the details regarding the relevant users, so to deliver the targeting advertising to the specific group of people. Often the companies fail to deliver their advertisements to the right consumers, and consequently despite a huge investment on advertisement campaigns, they fail to increase their profitability (Tiago Verssimo, 2014). On the other hand, in case of Facebook, the companies can identify the consumers who would be interested in buying their products or services, based on their demographic information such as age, sex or areas of interest, and can target the relevant customer base only. The audience selection tools form an interesting feature of Facebook, not available on any onlin e site. Last but not the least, while other social media channels can cost a company thousands of dollars in order to invest in marketing campaigns, Facebook is very cost-effective. As a result, small and medium scale organizations tend to use Facebook for endorsing their products. In what ways Facebook is used as a social media marketing tool to promote the product and strengthen customer relationship and to gather consumer feedback? The most conventional way of promoting a product on Facebook involves the process of sharing pictures and posts of the product, while also mentioning a few innovative features with the help of a catchy tagline. Often the companies also promote their products by sharing interesting photos and videos, indirectly related to the product. A company that intends to attract consumer attention must ensure that it is not bluntly asking its consumers to go out, and buy the products. Rather it should post fun, interesting and unique contents that compel more people to share, and like and comment, thereby enhancing the visibility of the post. For example, Pringles, the potato chip selling company does not literally ask its consumers to buy its products via Facebook, but rather posts funny pictures of a container, with a Pringles packet in hand exclaiming May Day (Tsimonis Dimitriadis 2014). While the Facebook users will share or comment on the post simply because it is funny, they cannot help b ut notice the brand name. Again, Amazon instead of telling people to use their sites, prefer to share emotional stories of users gifting parents and friends on special occasions, thereby stirring the emotions of the users, and convincing them the need to buy products via online sites and buy gifts for each other. Again, in order to promote their products, some companies often ask their consumers to refer their Facebook pages to friends whereby the former can get attractive discounts and coupons. Companies also pen up contests to increase customer engagement. For example, a mobile selling company can ask its followers to share their best selfie, and can accordingly reward the 10 best selfie clickers (Hyder, 2016). This can help in increasing customer engagement, and will lead to greater number of Likes and Shares on Facebook. Again, this will also help in strengthening customer relationship. Interacting with the consumers, solving their queries and offering them attractive discounts and offers for their continual support can also lead to high rates of customer retention. This is the reason why many companies hire social media experts, meant for managing the customer queries, asking their feedback, resolving their problems via Facebook Messengers if any, and updating them about the recent discounts and lucrative offers. In order to get customer feedback, the companies often use Facebook Messenger, and ask the customers directly if they are encountering any problem or not (Ngai et al., 2015). Often the customers are also being reached out via viral posts shared by the companys Facebook page, where the users have commented and the social media managers can reply directly to the comments. However, the most feasible solution adopted by the companies, for assessing consumer feedback is the use of the Facebook Insights (Rutsaert et al., 2013). The powerful tool helps in tracking consumer interaction on the company Facebook page, analyze the total number of likes and s hares and compare the same over the number of years. With the help of this analytical tool, the companies understand the performance of the Facebook page and the consumer perception about the brand of the company. How do social media marketing tools such as Facebook differ from the traditional marketing tools? Promotion and advertisements, social media channels are being preferred over the latter. Hence, it would be interesting to analyze the differences between the social media tools and the traditional marketing tools. First of all, while traditional media channels believe in disrupting the conversation, and attracting the consumer attention, via a poster, flyer or a TV ad, the social media tools intend to join the conversation. In other words, social media tools help different companies to connect with people, socialize with the target group on a personal basis, build a rapport and thereby sell their products (MacCarthy, 2015). On the other hand, traditional media channels believe in informing the consumer about the basic details of products such as price and its use, and asking them to buy the products. There is a sense of community engagement in social media sites that easily help in attracting consumer attention that is completely absent in the traditional media tools. There is no po int in stating the obvious fact that social media tools are much cheaper and cost effective than the traditional media tools. In fact, social media tools are the only media that helps a company gain exposure before 1,000 people in lieu of less than $3 (Aral et al., 2013). Considering the fact, that social media tools such as Facebook has over 890 million users daily, the social media tools can help a company reach a huge customer base, than any of the traditional media tools (Ashley Tuten, 2015). However, the traditional media tools like newspapers or magazines can reach a limited number of consumers, residing in a specific area, or buying a specific newspaper or magazine only. While the social media tools can accurately target the most relevant audience, the traditional tools cannot do the same. The kind of active engagement that the social media sites owners can do with their consumers is impossible in case of traditional media tool. The process of regularly interacting with the consumers help the companies create a buzz about their brands as well as gain insight into the consumer expectations, and hence this is one great advantage that the social media users can avail, otherwise denied to the traditional media users. While a company looking for social media marketing campaign can do that with much ease in a highly dynamic way, the users of traditional media tools not only will require a generous budget but also a highly organized approach, for selecting the time or place of distribution of relevant information. Reference List: Aral, S., Dellarocas, C., Godes, D. (2013). Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), 3-13. Ashley, C., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), 15-27. Ashley, C., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), 15-27. Hyder, S. (2016).The Zen of social media marketing: an easier way to build credibility, generate buzz, and increase revenue. BenBella Books, Inc.. Macarthy, A. (2014).500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!. CreateSpace. Ngai, E. W., Moon, K. L. K., Lam, S. S., Chin, E. S., Tao, S. S. (2015). Social media models, technologies, and applications: an academic review and case study.Industrial Management Data Systems,115(5), 769-802. Rutsaert, P., Regan, ., Pieniak, Z., McConnon, ., Moss, A., Wall, P., Verbeke, W. (2013). The use of social media in food risk and benefit communication.Trends in Food Science Technology,30(1), 84-91. Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why bother?.Business Horizons,57(6), 703-708. Tsimonis, G., Dimitriadis, S. (2014). Brand strategies in social media.Marketing Intelligence Planning,32(3), 328-344. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage.

Young Americans And The Role They Play Essays -

Young Americans And The Role They Play Ever since the United States decided to have a president, there has always been controversy on how to elect the right leader of our country. We will be looking at the qualifications such as: accomplishments, experiences in education, government, military, political and world views, and character needed in a person to be the best leader possible to represent this country. What qualifications should be used in electing a president? There are many qualifications that should be met in order to be elected the president. He/she must have a good educational background, show evidence of accomplishments, experience in government and military, policy expertise, and he/she must have good character. Accomplishments and experience are two important qualifications to look for in a presidential candidate. He/she must have a good educational background to be able to lead our whole country. Everyday he/she would be facing numerous problems and obstacles. The president must know the smartest thing to do in every situation. They must know the difference between resolutions that last short amounts of time and ones that will continue to help our country far into the future. A presidential candidate must also show evidence of accomplishments throughout their life and most importantly have experience in the government. Experience in military is also a big advantage in a candidate. Theyd have knowledge and experience in situations of war if it were to arise. These skills in a president would greatly assist him/her to do a better job running the country. Probably the most controversial quality a president could have would have to be his/her political views on our country, along with the role it plays with the rest of the world. When a candidate speaks about how he/she is going to change the country, the audience can make or break the candidate. Even though there is going to be some people that dont agree with what the president says, the majority of the people agree on certain issues that the president focuses on. The candidate should have knowledge on what the public wants and their opinions on the world, but should also keep their views as close to their own as possible. Along with focusing on our own countrys problems he/she must also focus on what is going on around the world and how it will or may affect our own country. The candidate must be able to convince the public that he/she can resolve our countrys problems and improve it in any way possible. Even though character may not be the most important quality the citizens of this country have made electing a president into a popularity contest. What really should count though is the candidates true character rather than how the public perceives him/her. So how would you know a candidates true character without actually knowing them personally? I feel the best judgement of character comes from knowledge of their past. Some good things to aide you with this knowledge would be how the candidate did in school, what they did with their lives, how they get along with family members and friends, and their willingness to help others. Character to me is the qualities that make up a person, good and bad. If a person inspires to become president his/her character should consist of many good qualities. A leader should be honest, caring but also strict, loyal, he/she must set a good example for people to follow, ambition and desire to improve our country in any way possible, and he/she must b e moral and ethical. Those are just a few characteristics needed in a person if they are to make a good president. For example, our current president Clinton, in my opinion has been a good one. He has done many things to improve our country and as president for eight years hes gotten a lot done. However as a result of some bad character choices he is probably disliked by most of the public and will be looked back at as a joke to our country. Good character is an important value and it should play a part in the voters decision. Though it shouldnt be the deciding factor. The topics Ive discussed in this paper are all very important